Los Angeles Angels Juice It Up! Brand Activations

During my two summers interning with Juice It Up!, I helped bring our partnership with the Los Angeles Angels to life through in-stadium sampling activations. Our goal was to introduce fans to Juice It Up! products while creating a fun, interactive experience through giveaways, baseball-themed stickers, and a prize wheel. After our initial activations, we built on what we learned to make the experience even more engaging and efficient for fans. During our June 2026 activation, we distributed 1,000 Açaí Berry Bowl samples in under two hours! Being involved in planning, executing, and improving these events showed me how much thought goes into successful brand partnerships and strengthened my passion for sports marketing and fan engagement.