Juice It Up! | Digital Media Competitor Analysis

During my summer marketing internship with Juice It Up!, I conducted a digital competitor analysis comparing the brand's website and loyalty program with Playa Bowls, Dutch Bros, Starbucks, and Chick-fil-A. I evaluated each brand's website design, mobile app features, promotional strategies, and customer rewards programs to identify what worked well and where improvements could be made. Through this research, I developed recommendations for strengthening Juice It Up!'s digital experience, including opportunities for more personalized rewards, improved website navigation, and stronger customer engagement. This project strengthened my market research and analytical skills while teaching me how to turn competitor insights into practical marketing recommendations.